REI±NE is a line of leading-edge designer handbags based in London. Inspired by the fusion of light and design during her travels in Tokyo, former Louis Vuitton buyer, Irene Cattaneo, created the first collection of light-up accessories 'Lumyx', featuring ebullient whimsy-themed patterns.
The goal was to create a ingenuitive brand video that would leave a lasting impression on the consumer as well as show the light-up feature of the LED-decked Lumyx bags.
